Pingtree

Campaign Management / Funnel Builder

Brand Settings

Configure branding, meta information, and SEO rules to ensure your funnel reflects your brand and is optimized for search engines.

Brand Settings Overview#

The Brand Settings section allows you to configure global branding and metadata elements across all funnel pages. This ensures a consistent experience for users and helps optimize your funnel for search engines and social sharing.


1. Default Branding Elements#

Customize the visual and textual branding that appears across all pages of your funnel.

Available Fields#

  • Default Phone Number
    The main contact number displayed on your funnel pages.

  • Brand Logo
    Upload your company logo. It appears in headers, footers, or wherever branding is applied across your funnel.

  • Headline or Support Text
    Add a short sentence or tagline that reinforces your offer or brand tone.

These elements ensure a consistent look and feel across your funnel and can be overridden on a per-page basis if needed.


2. Global Meta#

This section defines the metadata for your funnel, which improves visibility in search engines and controls how your links appear when shared on platforms like Facebook, Twitter, or WhatsApp.

Fields#

  • Meta Title
    Appears in browser tabs and Google search results.

  • Meta Description
    A short summary of your funnel used by search engines and social media platforms.

  • Meta Image
    The image shown when the funnel is shared (Open Graph preview).

  • Favicon
    A small icon shown in the browser tab.

  • Extra Meta Tags
    Add custom metadata such as:

    • og:title, og:description, og:image
    • twitter:card, twitter:title, etc.

Use this section to enhance link previews and control what users see before they land on your funnel.


3. SEO & Crawling Settings#

Control how search engines discover and index your funnel pages.

Configuration Options#

  • Robots.txt
    Instructs search engines which URLs to crawl or ignore.
    Example use case: block indexing of /thank-you or test pages.

  • Sitemap.xml
    Auto-generates a sitemap listing all accessible funnel pages.
    Helps Google, Bing, and other crawlers understand your site structure.

Together, these tools ensure your funnel is SEO-friendly while maintaining control over what content gets indexed.


Summary#

The Brand Settings page centralizes all your funnel-wide customization:

  • Set core branding visuals and text.
  • Optimize how your funnel appears in search engines and social shares.
  • Control crawler access and SEO behavior.

Proper configuration here improves brand consistency, enhances discoverability, and drives better engagement from both search engines and users.