Flow Analytics

Overview#

The Flow Analytics section offers a deep dive into how your campaign’s landing pages and form flows are performing. It consists of two primary tabs:

• Landing Page Analytics
• Form Flow Analytics

Each tab provides dynamic charts, performance metrics, and financial breakdowns to evaluate traffic quality, lead generation, and conversion success.

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Landing Page Analytics#

1. Sources Overview Section#

Left Panel

• Lists all available landing pages.
• Includes an Add Landing Page button for quick creation.

Right Panel (Line Chart)

• Displays a Traffic vs Conversions chart.
• The chart updates based on the selected landing page.

Metrics Table (Below Chart)

Includes metrics grouped into four categories:

• Traffic & Click Data:
  Gross Clicks, Clicks, Duplicate Clicks, Forms

• Conversion Data:
  Total CV, Affiliate CV, Advertiser CV, CVR

• Cost & Performance Metrics:
  CPC, CPL, CPA
  RPC, RPL, RPA

• Financials:
  Cost, Ad Spend, Payout, Revenue, Profit, Margin

All data is filtered by the selected date range.

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2. Landing Page & Funnel Analytics Section#

Displays high-level configuration and statistics:

• Landing Page Details:
  Lookup ID, Update behavior, Redirection type, Theme, Total Clicks

• Traffic Distribution:
  Visual summary of how traffic is distributed

Includes an Add Funnel Form button to create a new form flow.

Funnel Form Flow Table

Displays variations of funnel forms with the following metrics:

• Traffic, Gross Clicks, Clicks, Duplicate Clicks
• Total Forms, Total CV, Affiliate CV, Advertiser CV
• CVR, CPC, CPL, CPA
• RPC, RPL, RPA
• Cost, Ad Spend, Payout, Revenue, Profit, Margin

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Form Flow Analytics#

1. Sources Overview Section#

Left Panel

• Lists all available form flows.
• Includes an Add Funnel Form button.

Right Panel (Line Chart)

• Displays Traffic vs Conversions.
• Updates dynamically based on selected form flows.

Metrics Table

Detailed metrics for selected form flows:

• Traffic & Click Data:
  Gross Clicks, Clicks, Duplicate Clicks, Forms

• Conversion Data:
  Total CV, Affiliate CV, Advertiser CV, CVR

• Cost & Performance Metrics:
  CPC, CPL, CPA
  RPC, RPL, RPA

• Financials:
  Cost, Ad Spend, Payout, Revenue, Profit, Margin

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2. Funnel Analytics Section#

Displays configuration details and key metrics for selected funnel:

• Funnel Settings:
  Form Routing, Total Clicks, Traffic Distribution

Includes an Add Variation button to add a new form variation.

Funnel Form Flow Table

• Variation, Variation ID
• Traffic, Gross Clicks, Clicks, Duplicate Clicks
• Total Forms, Total CV, Affiliate CV, Advertiser CV
• CVR, CPC, CPL, CPA
• RPC, RPL, RPA
• Cost, Ad Spend, Payout, Revenue, Profit, Margin

Tip: Use flow analytics to identify top-performing pages and optimize poorly performing variations.