Marketing Partner Dashboard

Overview#

When a marketing partner logs in to Pingtree, they land on the Marketing Partner Dashboard — a focused, partner-centric view of the platform. Unlike the main advertiser dashboard, this experience is scoped entirely to the partner's own traffic, payouts, and campaign relationships.

Partners interact with campaigns they have been approved for, and everything they see is specific to their sub-account and traffic contribution.

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Discovering and Joining Campaigns#

Before a partner can see performance data or generate tracking links, they must be approved for at least one campaign.

Browsing Available Campaigns#

Partners can browse campaigns available to them from the Available Campaigns list. Each entry shows the campaign name, vertical, and payout information so partners can evaluate the offer before requesting access.

Requesting to Join a Campaign#

1. Find a Campaign

   Navigate to Available Campaigns and browse the list of active offers.

2. View the Offer

   Click on a campaign to open the Offer Overview and review the payout structure, campaign description, and brand details.

3. Request Access

   Click the Request button on the Offer Overview page. Your request is sent to the campaign owner for review.

4. Await Approval

   Once the campaign owner approves your request, the campaign appears in your active campaigns list and all partner tools become available for that campaign.

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Affiliate Offer Overview#

After selecting an active campaign, the Offer Overview is the partner's starting point. It shows:

• Campaign name and brand details — the name and branding of the campaign owner
• Offer description — what the campaign is, who the target audience is, and any specific requirements
• Performance summary — high-level metrics for the partner's traffic to this campaign
• Brand Details — logo, contact information, and other brand-level information shared by the campaign owner

The Offer Overview also provides a quick-navigation sidebar so partners can jump to any section of the campaign without returning to the dashboard.

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Payouts#

The Payouts tab shows the partner's payout structure for the selected campaign.

Payout rates are set by the campaign owner and are read-only for partners. If you believe your payout rate is incorrect, contact the campaign owner directly.

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Postbacks Management#

Postbacks allow partners to receive server-to-server notifications when a conversion occurs on their traffic. This is how partners track conversions in their own systems or third-party trackers.

Adding a Postback#

1. Open Postbacks Management

   Navigate to Postbacks Management for the campaign.

2. Enter Your Postback URL

   Paste the postback URL from your tracking platform. Pingtree supports dynamic macros (such as {click_id}, {payout}, and {status}) that are replaced with real values when the postback fires.

3. Configure the Trigger

   Select when the postback should fire — typically on Conversion (when a lead is accepted) or on a specific event type.

4. Save

   Click Save. Pingtree will fire the postback URL automatically whenever the selected event occurs on traffic attributed to this partner.

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Tracking Form#

The Tracking Form tab shows the form submission API for the campaign — the endpoint and field structure that your traffic or landing pages use to submit leads into this campaign.

From this tab, partners can:

• View the full API endpoint URL
• See the list of accepted form fields and their expected formats
• Send a test submission to verify the integration is working correctly

This is particularly useful for partners who are driving form-based traffic and need to confirm their submission setup before going live.

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Tracking Links#

The Tracking Links tab provides pre-built click tracking URLs for the campaign. Use these links in your ads, emails, or other traffic sources to attribute clicks correctly to your partner account.

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Sub-Performance Report#

The Sub-Performance Report lets partners drill down into their traffic by sub-source or sub-ID values passed through their tracking links.

This report answers questions such as:

• Which ad group or keyword is driving the most accepted leads?
• Which sub-source has the highest conversion rate?
• Where is the cost-per-lead highest or lowest?

Report Columns#

Use this report to optimize your traffic mix — pausing under-performing sub-sources and scaling the ones converting well.

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Creative Management#

The Creative Management tab gives partners access to approved creatives provided by the campaign owner for this offer.

Creatives available here may include:

• Display banners (various sizes)
• Email copy and subject lines
• Landing page templates

Partners can preview creatives, download assets, and copy embed codes or image URLs directly from this tab.

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Custom Pivot Report#

The Custom Pivot Report gives partners a flexible, self-serve reporting tool to analyze their own campaign data.

Partners can:

• Select any combination of dimensions (e.g., date, sub-ID, device type)
• Choose which metrics to display (clicks, accepted leads, CVR, earnings)
• Apply filters to narrow the data
• Export the report to CSV

This makes it possible for partners to build reports that match their own internal tracking and reconciliation needs without waiting for the campaign owner to pull data for them.

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Brand Details#

Each campaign in the partner dashboard includes a Brand Details view that shows information about the campaign owner's brand:

• Brand name and logo
• Contact information (where provided by the campaign owner)
• Campaign description and vertical

This helps partners understand the brand they are promoting and what to expect in terms of offer quality and buyer requirements.

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Partner Dashboard Navigation Summary#