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Campaign Management / Settings

Price Management

Define and control the revenue structure for leads using Set Price or Cost Plus models per source or source type.

Overview#

The Price Management tab allows users to configure the revenue earned per lead within a campaign. This configuration can be applied globally across source types or customized per individual source.

All Sources

Pricing Structure#

Under General Settings, you can enable or disable pricing for the campaign and select the preferred pricing model:

  • Set Price:
    Assign a fixed revenue amount per lead.

  • Cost Plus:
    Apply a markup either as a percentage or fixed amount over the lead's cost to determine the revenue.

Tip: If pricing is disabled here, the campaign will not calculate or use any revenue structure regardless of source settings.

Price Management by Source#

The revenue settings can be applied at multiple levels:

  • Source Type Level:
    Apply pricing rules globally to all Marketing Partners (MP), Media Channels (MC), or Custom Sources (CS).

  • Individual Source Level:
    Customize revenue structure for each specific source independently.

Cost Plus#

  • Supports both:
    • Percentage-based markup
    • Fixed amount markup

Set Price#

  • Only supports a fixed revenue amount per lead.

Tip: Using source-level overrides allows you to fine-tune your campaign profitability per traffic partner or channel.