Pingtree

Campaign Management / Settings

Compliance

Configure dynamic TCPA compliance structures and customize consent experiences for leads across multiple endpoints.

Overview#

The Compliance tab enables dynamic TCPA (Telephone Consumer Protection Act) language configuration, ensuring legal alignment and flexibility in how consents are captured across multiple buyers and endpoints.

You can set a default/common TCPA language and override it at the endpoint level with buyer-specific compliance messages.

All Sources

Pingtree supports five configurable TCPA models:

  1. Advertiser Modal
    Uses common TCPA language with {{buyer_list}} placeholders. Clickable links open a modal displaying a list of buyers.

  2. Single Option
    Replaces {{}} placeholders with the name of the buyer determined by routing logic.

  3. 1-to-1 Consent
    Shows the specific TCPA language of the routed buyer (not the default text).

  4. 1-to-Many Dynamic Consent
    Displays a selectable list of buyers, each with unique TCPA language. The lead can be sold to any selected buyer.

  5. 1-to-Many Selected Consent
    Similar to above but uses a shared TCPA language. Buyer names and images appear in the consent section.


UI Sections#

1. Compliance Consents#

  • Consent Structure: Choose one of the five TCPA consent models.
  • Consent Language: Set a global default TCPA language.
  • Consent Integration:
    • Integration Script: Embed custom logic to load compliance dynamically.
    • Integration Div: HTML element that will render the TCPA content.

2. Manage or Add Consents#

Configure settings per advertiser or custom endpoint:

  • Display Name: Buyer name shown to users.
  • TCPA Text: Custom consent language.
  • Short Description: Brief buyer description.
  • Image: Logo of the buyer.

Additional configurations for 1-to-Many Dynamic Consent and Selected Consent:

  • Auto Selection: Automatically selects specific buyers in the list.
  • Sorting Order of Buyers:
    • Highest Daily Cap
    • Highest Ping Amount
    • Highest Average Payout
    • Manual order (drag-and-drop)
  • Consent Limitation:
    • Set a maximum number of buyers users can select.
  • Pop Alert:
    • Enforce minimum required selections.
    • Customize title, description, and image of the alert.
    • Optionally enable "Allow Continue" toggle to permit continuation with fewer selections.

Tip: This flexible structure ensures compliance while optimizing user experience and buyer matching logic.