Campaign Management / Reports

Events Report

View and analyze event logs and aggregated event performance for leads sold across campaigns.

The Events Report in Pingtree (PT) helps campaign owners track, analyze, and optimize all lead-related event activities within a campaign. It provides insights into event performance both at the individual and aggregate levels.

Overview#

The Events Report offers two distinct views:

1. Event Log View#

Provides a detailed, transaction-level breakdown of every recorded event.

Key Data Points:#

Event Name
Transaction ID
Event Revenue
Event Payout
Lead ID
Timestamp

Filters Available:#

Source – Filter by origin (e.g., Custom Source, Media Channel, or Marketing Partner)
Advertiser – Select one or more advertisers
Events – Filter specific event types (e.g., event_form_completed, event_call_connected)
Lead Type – Choose from click, form, or all
Custom Filters – Narrow your report using dynamic conditions
Date Range – Filter by specific timeframes

2. Event Grouping View#

This view aggregates events by key dimensions, making it easier to spot trends, compare channels, and assess campaign effectiveness.

Common Grouping Dimensions:#

Source
Event Type
Media Type
Device Type
Advertiser

Filters Available:#

Source
Lead Type
Date Range

Use Cases#

Identify top-performing sources for specific event types
Monitor event revenue trends over time
Compare media performance across different campaigns
Spot issues (e.g., high rejection or low engagement) early through event logs

Switching Between Views#

Use the toggle within the Events Report interface to switch between:

Event Log View (detailed per-lead data)
Event Grouping View (aggregated summaries)

Tip: Customize your columns and filters for each view to tailor insights to your reporting needs. This report is crucial for understanding downstream lead activity after sale or submission.