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Platform Terminology

Introduction

Pingtree Terminology

Getting Started

Pingtree uses terminology that is both common practice and widely accepted terms in performance marketing as well as terms that are specific to the Pingtree application. This guide will help you understand the common terms and acronyms used throughout Pingtree.

Marketing & Calculation Terminology

Where there are reports, tables and data displayed the below commonly used and mostly industry terms will be used:

Term Acronym Description Calculation
Customer Acquisition Cost CAC Measures how much an organization spends to acquire new customers CAC = (Total Marketing + Sales Expenses) / number of New Customers Acquired
Churn Rate Churn The rate in which acquired customers cancel (The rate at which customers stop doing business with a company over a given period of time.) Churn Rate = Number of Customers You Lost in a Given Quarter/Number of Cutomers You Started With That Quarter
Customer Life Time Value CLTV The total worth to a business of a customer over the whole period of their relationship CLTV = Average Total Order Amount x Average Number of Purchased Per Year x Retention Rate
Cost Per Acquisition CPA The total cost of a customer completing a specific action as you define in Pingtree CPA = Cost to the Advertiser/Number of Conversions
Cost Per Activation CPAct The cost involved in generating one activated lead activated lead
Cost Per Click CPC The amount of money it costs to generate one click (Amount Spent / Clicks) = CPC
Cost Per Signup CPS The total cost that the advertiser pays for a sign-up from a customer interested in the advertisor's offer CPS = Total Money Spent on Ad Campaign/Sum of all Sales Made
Cost Per Registration CPR A digital marketing pricing model whereby the advertiser pays a pre-established price for each lead generated CPL = Total Marketing/Total New Leads
Click Through Rate CTR Determines how well your keywords, ads, and free listings are performing CTR = Clicks/Impressions (# of Clicks on your ad/# of times your ad is shown)
Cost Per Lead CPL A digital marketing pricing model whereby the advertiser pays a pre-established price for each lead generated CPL = Total Marketing/Total New Leads
Conversions CV The number of Conversions - This typically comes from Events marked as a Conversion The total number of Conversions
Conversion Rate CVR The number of times users or website visitors take a desired action CVR = Number of Conversions/Number of Total Ad Interactions / Clicks / Conversions
Earnings Per Click EPC The average revenue for each click to an affiliate link EPC = Total Earnings/Number of Clicks
Gross Click GC The total number of clicks you've received from tracking links GC = Number of Clicks on an Ad/Total Number of Impressions on that Ad
Return on Ad Spend ROAS The efficiency of a digital advertising campaign Divide your revenue by the amount of money you spent on ads
Revenue Per Action RPA Similar to the Cost Per Action (CPA) model, Revenue Per Action (Or Value Per Action) extends the CPA model to add revenue sharing with the consumer
Revenue Per Click RPC The amount of total gorss revenue per click RPC= Revenue / Number of Clicks
Pingtree Terminology

The Pingtree platform has terms and acronyms that are specific to some of the features and modules located within Pingtree. This table of terms will help you navigate and learn the specific terms for Pingtre:

Term Acronym Description Calculation
Ad Manager ID AMID Specifies the Ad Manager fro a given media channel N/A - This is a parameter that is passed in for Media Buying
Clicks C The number of times users have clicked on a digital advertisement to reach an online property Click Through Rate (CTR) = Clicks/Impressions (# of Clicks on your ad/# of times your ad is shown)
Creative ID CRID Specifies the creative inserted to the Creative Library N/A - This is a parameter that is passed in for Media Buying
Marketing Ad ID MAID Specifies the Ad for a given media channel N/A - This is a parameter that is passed in for Media Buying
Marketing Campaign ID MCID Specifies the Campaign for a given media channel N/A - This is a parameter that is passed in for Media Buying
Marketing Adgroup ID MGID Specifies the AdGroup for a given media channel N/A - This is a parameter that is passed in for Media Buying
Marketing Channel ID MID This will map to an Integration like Facebook or Google in Media Buying N/A - This is a parameter that is passed in for Media Buying
Terminology in Pingtree

In this video we will show you where the terms are found and tips on how to use them to your benefit:

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